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Chronicled in numerous films and documentaries, Berkeley dominated the counterculture scene in the late 1960s and early 1970s. Once referred to as the epicenter of the hippie movement, the city now is known for economic diversity and the largest employer in the area, the University of California. Considered one of the top institutions of higher learning in the United States, the university employs nearly 15,000 people, which is about five times the number of people employed by the second largest employer, Lawrence Berkeley National Laboratory.
Berkeley sits on the eastern shore of San Francisco Bay at the northern tip of Alameda County. With Emery and Oakland to the south and unincorporated Kensington to the north, city residents enjoy an eclectic variety of cultural and entertainment options. After the city witnessed population drain in the 1980s and 1990s, the new millennium has ushered in an era of population growth. The city has grown by nearly eight percent to 121,240 residents since the 2010 census. Berkeley receives worldwide recognition as being one of the most liberal cities on social issues.
Many residents of the city request personal loans to finance educations at the University of California-Berkeley. Funding also comes in handy for residents who want to take study abroad for a semester or purchase new electric powered vehicles. We encourage residents to research personal loans by visiting the California Department of Business Oversight website. The website explains the different types of personal financing and the California laws governing the personal loan application process.
The city’s location on the East Bay means residents enjoy a mild, Mediterranean climate, with one notable exception. Winter storms that move in from the Pacific Ocean bring significant rainfall, which has to last for the remaining months when dry, mild weather returns.
Berkeley is well known for supporting small businesses, which include culinary legend Chez Panisse. The restaurant and caterer is considered the birthplace of the California cuisine that inspired legendary chef Wolfgang Puck. The original store for Peet’s Coffee opened in the city and punk rock venue 924 Gillman has fostered the underground music scene for many years. For its size, the city has few national chain stores because of zoning policies that restrict the size of businesses.
Learn more about what makes Berkeley tick by visiting the official city website. The municipal online resource also presents information describing local cultural and historical attractions.